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The tekwerx blog regularly updates with the latest news and information regarding Apple related products and services from around the world.

05

Is Your Website Mobile Friendly?

April 21, 2015, was the day hyped by many as Mobilepocalypse and Mobilgeddon. Google announced that they will be using mobile-friendliness as a ranking signal in driving search results to users. In the announcement, Google’s Webmaster Central Blog states:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

The above statement means mobile-friendly and mobile-responsive sites will earn better positioning in Google’s mobile search engine results, but most importantly, sites that are not optimized for mobile will see less mobile, organic traffic. This and subsequent updates that will follow strongly signal that Google will not only be protective of the quality of the results it serves across devices but the quality of those experiences as well. More and more people access the web on mobile devices, and it is Google’s pledge to return what is relevant and user-friendly to searchers.

Google has created a series of tools to help identify the mobile readiness of a site and also the steps needed to remediate any existing mobile site issues. One such resource is the Mobile-Friendly Test tool now available. Try it here: Google Mobile Friendly Test

According to Marketing Land as of February, 14, 2014 “60 Percent Of Internet Access Is Mostly Mobile”

Google has been telling webmasters to prepare for mobile for years. Thanks to this announcement of the Mobile Search update, many webmasters now have a compelling reason to take action. We anticipated this, and it’s the reason why we’ve recently updated our own website here at tekwerx.com to a mobile friendly version.

tekwerx.com is now mobile friendly!
tekwerx.com is now mobile friendly!

For sites that already utilize a mobile responsive technology, there are still many elements of a mobile site that should be optimized to take full advantage of this mobile search update. Even with technology that adapts sites to mobile screen dimensions, there are still areas in a mobile sites code that should be enhanced to best suit the mobile search crawlers.

Some businesses still don’t have a website, and this is something you should definitely keep in mind if you’re considering having one made moving forward. Others had their website created years ago, and while they certainly served their desired purpose, we recommend adapting to the current changes to stay relevant…your competition surely will. Don’t get left behind. Contact us or call (248) 850-1424 to see how we can help!